Nproject report on viral marketing pdf

This selfpropagation occurs at an exponential rate therein lies the true impact of viral marketing. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. The new rules of viral marketing how wordofmouse spreads your ideas for free. In other words, traditional marketing is where you blast your marketing. Pdf on dec 9, 2002, h b klopper and others published viral marketing. You will receive three straight to the point lessons that will teach you exactly what it is, how it works and how you can use to effectively use it to market your own profitable business. Another example of a successful viral marketing campaign was the lets say thanks campaign by xerox klopper, 2012 whereby the campaign results were viral more than 1. Viral advertising campaigns introduction and literature. The attitudes of consumers towards viral marketing in.

There is a shift coming to online marketing, and its being pushed by video. Going viral can make a powerful impact on your business and lead to a plethora of future. Considering the effective of viral marketing strategy, this report decides to examine the effects of viral marketing that can make to a company. Viral marketing is a great strategy for doing just that, while simultaneously building your brand. This campaign consisted of everything from changing 711s to kwike marts to allowing online users to simpsonize themselves. Which viral marketing campaigns are your favorites. Six steps for creating a viral marketing campaign seo. Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much soughtafter strategy, years ago, but that in no way means its old news. Alexander tay guan meng head of department lecturer department of international business faculty of accountancy and management. And thanks to the evolution of technology such as the internet, the shifts of advertisement changed.

Viral marketing has generated a lot of excitement recently, in part because it seems like the ultimate free lunch. The focus of this paper is viral marketing the process of creating, receiving, according to which the passing on of viral marketing messages depends on consumers, category, company, content. The new wave of viral marketing has become the defining marketing trend of the decade ferguson, 2008. International viral marketing campaign planning and evaluation. This study aims to understand the drivers of viral marketing and investigates various attributes which influence user to receive and. The rise of viral marketing through the new media of. The rise of viral marketing through the new media of social media rebecca j.

Strategize your approach, use your time efficiently and you will see success. Once you have the first five steps in place, you can really explode your viral marketing campaign with a contest. Viral in literal sense means anything which spreads fast across users. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. In other words, offer a great prize to the subscriber who invites. Content that evokes higharousal positive awe or negative anger or anxiety emotions is more viral. Many firms have reduced expenditures on traditional advertising, integrating more wordofmouth wom and viral marketing as powerful marketing tools. Viral marketing meaning in the cambridge english dictionary.

You must have seen that the featured books at are often on viral marketing. Rather than relying on traditional media, forwardthinking brands have been utilizing unorthodox avenues from social media ads and guerrilla advertising to marketing stunts that are used to reach a wider audience. The viral marketing trend report spotlights the latest examples of advertising campaigns that are making waves online. Pdf the evolution of viral marketing to improve business. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence.

Viral marketing is an idea that spreads and that while it is spreading actually helps market your business or cause. The research project dealt with the open source system typo3 and its degree of. We believe that solutions to successful viral marketing campaigns must include some vital parts, which 1 engages. The motivation for the study came primarily from a research gap in existing literature. The attitudes of consumers towards viral marketing in malaysia by ler sin wei this research project is supervised by. Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Patil university, school of management, navi mumbai, in partial fulfillment of the. Viral marketing as epidemiological model helena so a rodrigues 1. This project is all about the desire for control, degree of controllability in online advertisements.

The viral marketing concept as a model for open source software to reach the critical. Viral marketing exploits existing social networks by encouraging customers to share product. The authors have come to the conclusion that viral marketing does have an effect on brand awareness, but to different extend for different smes. Viral marketing with an example linkedin slideshare. Disney has a long history of working with the makeawish foundation on various charitable endeavors. When executed effectively, viral marketing campaigns can create an instantaneous buzz and. International viral marketing campaign planning and evaluation objective of the study the objective of this study was to explore international viral marketing campaign ivmc planning and evaluation in order to help marketers develop better campaigns. Viral marketing introduction consumers are showing increasing mistrust to traditional advertising such as tv or newspaper ads, meaning for marketers the need to integrate alternate strategies, which include viral marketing. In fact, they said the viral marketing campaign was the reason for the films great success.

Another example of successful wordofmouth is the blair witch project. Some of the ways that these the art of the sale videos have spread virally have been surprising. For the success of the viral marketing strategy, viral marketing techniques applied from diverse platforms needs to be studied. The six simple principles of viral marketing practical. Challenges and opportunities in viral marketing muthumari.

Virality is partially driven by physiological arousal. The dynamics of viral marketing university of michigan. Viral marketing utilizes multiple social media formats, including but not limited to blogs, social networking sites, youtube, and email communication. Explode your viral marketing campaign with a contest. Pick some small number of people to seed your idea, product, or message. Viral marketing is a marketing practice that leverages network effects and wordofmouth promotion.

As a marketer or business owner, youre probably familiar with the idea of going viral and would love to take advantage of it, but the truth is, there are many misconceptions about. In this study main focus is on viral marketing via email. Viral marketing is a set of techniques that make use of internet media such as social networks among others in order to increase sales of products and services, or positioning of a brand with the help of the propagation of the message in an exponential or a viral way among internet users. The spread of an effective viral marketing campaign is akin to an epidemic outbreak of a virus, limited only by the potency and relevance of the marketing message. List marketing each of these could easily form the basis for a good report. Introduction with consumers showing increasing resistance to traditional forms of advertising such as tv or newspaper ads, marketers have turned to alternate strategies, including viral marketing. One of the challenges faced by the viral marketing industry is the lack of formal quantitative and qualitative comparisons of this new promotional tool to traditional tools, and the scarcity of systematic methods for optimizing viral marketing. As shown, internet marketing should not overreach your available time. When executed properly, this online marketing phenomenon can bring scores of visitors to your business. Marketing is considered viral when it reaches the point where its being shared by the public at large rather than just its target audience. The attitudes of consumers towards viral marketing in malaysia ler. Viral marketing franchises meet the man behind burger kings and popeyes viral marketing campaigns. Viral marketing is a powerful tool that can spread the message of a company or product to a broad range of people in a short period of time. Jagannath international management school a minor project report on viral marketing strategies adopted by todays mncs submitted.

Jagannath international management school a minor project report on viral marketing strategies adopted by todays mncs submitted in partial fulfillment of requirement of bachelor of business administration b. The new rules of viral marketing david meerman scott. Lokesh godwani s2610936 for more presentation, notes, project reports visit a2zmba. Viral videos can generate a lot of visitors your way. The introduction to viral marketing video course will provide you with a basic overview of viral marketing. We will discuss important topics like wordofmouth marketing, buzz marketing, viral marketing, desirability for control, consumer behaviour, attitude toward the online advertisement, attitude toward the brand, purchase intention. Patil university, navi mumbai, department of business management, in partial fulfillment of the. Viral reports revealed the internet marketing blog of. In this article seth godin shares his definition of viral marketing, with particular emphasis of differentiating viral from marketing. Viral marketing is an approach designed to get others to share your product for you. Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertisers message to other websites or the users create a scenario which can lead to multifold growth. Study of the effectiveness of online marketing on integrated marketing communication is the bonafide research work carried out by ms.

Fernando machado turned the fastfood giants into buzzy, relevant, alwaysonpoint brands. This research paper is mainly focused on how viral marketing affects the global market nowadays. What is viral marketing and does it actually work in 2020. Viral marketing, stripped down to its most basic definition, is a form of marketing that propagates itself. A general bba 3rd semester evening sectionb batch 201020 submitted to submit by dr. If done the right way, it will have more impact than any type of marketing campaign.

Pdf to win the consumers attention, more prone to advertisement, it is essential that companies interact with them. In some smes the increased brand awareness is more clear and can be seen immediately, such as increased sales, increased frequency on the webpage and billions of viewers on their video. S assistant professor department of business administration sri vasavi college, sf wing, erode introduction viral marketing is a form of online marketing that uses a wordofmouth technique to spread its message. Indeed you can use a viral report as a complete money making. The author is very interested in the effects of viral marketing, as it is a trend for future business. While viral marketing is often spread through social.